Friday, November 25, 2011

the rubi project. 24/11.





We were surprised this week to get an email from the head of PR at Rubi Shoes. It had attached an invite to the launch of a new concept store in the city called 'The Rubi Project'. We didn't really know what to expect but were blown away when we showed up. The store looked great, it didn't look as 'standard' like other Rubi stores, rather was beautifully fitted out with vintage furniture. Along with this the new collection of shoes was stunning, my favourite aspect of this season is colour. Co-ordinating colour into your look is just so fun and playful, and Rubi has recognised this by providing styles in many different block colours. My favourite tone just has to be the blue! My other favourite aspect of the season is the rise of wedges. Below I took some photos of some that struck my attention in store, including sneakers that have an 'in-built' wedge, 'sneaky'!

Rather than just being an event for the media, it was centred around Australian bloggers. It was an absolute joy to meet other fashion bloggers and to share experiences. Some people I loved talking to were the girls from 'Meet Me on the Streets'. They do exactly what we do in the CBD and had had similar experiences when looking for people to shoot. Check out their blog, it's great and has some beautiful street fashion and photography! - www.meetmeonthestreets.com

Being spoilt with cocktails, a lolly buffet, shoes and of course great company it was an awesome night and we're so glad we were invited! Definitely go check out the store at 238 Flinders Lane, Melbourne.
B.








The wonderful thing about store launch's is just about everyone there is a blogger or model. Making it very easy to find beautiful stylish people who are willing to be photographed. This made for a very productive couple of hours as we mingled amongst a very like minded crowd. 
M.


Sometimes being a blogger and capturing street style is a lot of hard work and not all that fun. But naturally from time to time it has it's perks. I couldn't help feeling like a was walking on clouds a little bit the other night. To be sipping on cocktail after cocktail while being surrounded by a high volume of beautiful girls dressed with impeccable style, truly was a phenomenal experience.
M.



I'm a bit of a sucker for the tight fitting blazer and shirt at the moment. Probably because I can't wear them, but I think the look and style weighs up that balance of elegance to keeping it casual perfectly. Making it appropriate for most occasions. 
M. 
I enjoy taking shots down Flinders Lane as it's quite narrow and there aren't many cars. It also doesn't have many commercial billboards and the buildings are pretty old. It gives a nice back drop for photos and sets a bit of a European vibe while attracting beautiful low light early in the evening. 
M. 


This was the girl on the door with the guest list. She was really nice and accommodating when i'd go outside to take a shot, so I thought seeing as I liked her style as well i'd take her photo. I've just decided that     for summer my favourite colour to see on a girl will be blue, maybe it's the way the sun shines through it.
M.


















84 comments:

  1. loved the photographs. really cool shoes .i think i liked each one of them. teal wedges look g-r-e-a-t
    http://wemakeupblog.blogspot.com

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  2. Gosh I am in love with this blue skirt! :)
    And really good pictures, nice that you've been invited to such a great event :)

    *
    www.artichaut.me

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  3. you have a great blog! please check out my blog and follow if you like, I promise to do the same for you! xx
www.lovejoice.blogspot.com

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  4. Nice looks!
    I'm now following you , do the same if you want:

    WWW.FASHIONSCARFBOY.COM

    Kisses Andy

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  5. I love your street style photos. I am definitely following you back! <3

    www.personal-uniform.com

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  6. Oh my gosh this looks like heaven! All of the beautiful shoes, designs and outfits! I'm so very jealous!

    http://englishroseuk.blogspot.com/

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  7. This is totally awesome and fun! xoxo
    http://hellofridaybypaik.blogspot.com/

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  8. woww those shoes are awesome lovely blog

    Follow Back Please
    ♥ SadeeStyle ♥
    www.sadeestyle.net

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  9. Love those outfits so inspirational

    great post!

    www.chroniclesofthefashioncupboard.blogspot.com

    x
    x
    x
    x

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  10. Wow! Go Rubi shoes. I wish they were all like that. My favourite are the floral wedges. LOVE! :)

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  11. beautiful post :)

    www.pinklemonincrystal.blogspot.com

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  12. Amazing pictures!

    Love
    http://www.meghasarin.blogspot.com

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  13. love all of them...but adore the blue maxi dress...so unique...

    kiss,
    http://cocobloggers.blogspot.com/

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  14. Beautiful pics, like your blog and follow you :)

    http://rueoh.blogspot.com/

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  15. We like pics and your blog. We follow you.

    www.undicmoda.blogspot.com

    Kisses:)

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  16. You guys have such a contagious passion and enthusiasm! It was so exciting to meet you guys. Thanks for being so friendly :)

    A pity we only managed to get one outfit shot haha... great job rounding up everyone here! The shots against the sun turned out really cool, must try that sometime ;)

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  17. Hey there! Thanks for the sweet comment on my blog. Your blog is fantastic and you take amazing pictures. I am definitely following!!!

    <3 Samantha

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  18. OMG! I looove your blog! And the photos are just... awsome!! :)
    I'll follow it !

    xx

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  19. What a great post!!...I love your pics!! I can't choose only one look!!;)

    http://www.rtgrtw.blogspot.com/
    http://rtgrtw.tumblr.com/

    ReplyDelete
  20. I love your blog!
    it sounds strange to me to reas a blog about the incoming summer while is winter in the place were I live!

    http://angelsandpinscushion.wordpress.com/
    http://shopmybags.blogspot.com/

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  21. This would've been a great event! And that chick with the blue skirt should have worn some bike pants underneath the see-through skirt haha awkwardddd

    http://opinionslave.blogspot.com
    / twitter: @opinionslave

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  22. Hi, thank you so much for the comment and for following! Love the photos, so much inspiration!!! Following, let me know if it worked...(:

    xo Emma

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  23. Thank you so much for your comment!!
    love these photos!
    Am now a follower :)

    Anna
    xoxo
    ENCHANTEDLY ANNA

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  24. Great photos - looks & sounds like a super fun event! :)
    Thanks for your comment on my blog as well; I'm now following you!

    <3 Shawna
    http://serpentinestreets.blogspot.com

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  25. Of course, why not:))
    Thank you! xoxo
    makilook.pl

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  26. I really love everyone here !! great blog :)

    following !

    http://midafternoonlush.blogspot.com

    ReplyDelete
  27. Hello ;3
    Click HERE "I like it!" and you share it on your plate ?
    It's terribly important to me, only because of your hunger can have chance to win the competition.
    I can count on your help?
    Sorry for spam.
    LOVE, Poppy :D

    ReplyDelete
  28. Good Lord I NEED SOME WEDGE HEELS LIKE THOSE!!! Is there an online store were I can purchase them at???

    xo -vv

    rdy4wknd.blogspot.com

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  29. nice blog and great photos. Thanks for you comment!defenitlly following! kisses :)

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  30. Thank you for your comment! following back!

    ReplyDelete
  31. Hi, I like your blog, it is cute!

    check out mine if u have not yet :)

    ReplyDelete
  32. Thanks a lot for following me! Your blog is so nice! Follow you back :D

    ReplyDelete
  33. Great post..love the photos!!! Thank you so much for your comment and for following me..I'm following you back!!

    Evi xoxo

    http://thenotebookofafashionlover.blogspot.com/

    ReplyDelete
  34. it's so DAMN GREAT!!
    in love with shoesss...oh I hate it! hehe ;)

    http://secondvogue.blogspot.com/a

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  35. Love your blog, I'm your newest follower! I hope you'll follow me back and we can keep in touch, I love finding new blogs! xoxo

    http://joellenlove.com

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  36. great inspirations ! =)

    http://bit.ly/vwXivv

    ReplyDelete
  37. Uuuuuuh i love your blog !! *-* It's fantastic :D
    Thank you for your comment in my blog :) I'm following you now ;)
    Kiss
    http://saporedimoda.blogspot.com/

    ReplyDelete
  38. Omg I just loved every fun looking shoes you've posted! All so fashionable, wish I could find most of those shoes somewhere here in LA. ♥ LOVELY BLOG! ♥VISIT HIM AND HER PROJECT♥

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  39. Great outfits, shoes especially and pretty photos! :) Love your blog dear!

    Anyways, I'm a new follower! Maybe you could visit my blog, and follow too? I'd highly appreciate it! Thanks very much! <3

    www.theapplesofmyeye-carina.blogspot.com

    ReplyDelete
  40. Great photos ! It seems a great event too, you're so lucky to be invited :)

    www.coffeecreamandthecaffeine.blogspot.com

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  41. so gorgeous!! i love all the outfits and the shoes! so inspiring!
    http://spliffedcookies.blogspot.com/

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  42. hi dear,
    oh my god you know i am reading this post like "awww.. oh gosh it awesome! omg thats supercute!" i love every single picture here and those wedges are to die for! i wish i could be there, it super cool event and so gorgeous!!!

    xoxo

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  43. So jealous! Looked like an amazing event!


    Wida
    Missing Amsie Blog

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  44. wooow! so many stylish people, I love it! follow you now ;)

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  45. Thanks for your comment...

    I like your blog..I love your sense of fashion and this street style post..I adore it!

    I'm now following you..


    stylefax.blogspot.com


    Kisses :)

    ReplyDelete
  46. Hellooo!Really thnx for visiting my blog...Surely I'll follow you back!!!Nice post-amazing blog!
    Follow you on Blogger and on Bloglovin...cy
    juliete-has-a-gun.blogspot.com

    ReplyDelete
  47. Thank you so much for this sweet comment!! <3

    Desislava
    http://truedreamcatcher.blogspot.com

    ReplyDelete
  48. oh my gosh i am so jealous!! the shoes are absolutely gorgeous.. very lovely blog post! definitely following your blog! hopefully you can follow mine too :)
    xoxo,
    Nancy

    http://nancytang0403.blogspot.com

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  49. great inspiration for me these street style looks taken at this shop opening event
    Amazing!!!
    have a nice and stylish weekend darling
    come and say Hi, we could start a stylish friendship
    The Dolls Factory

    ReplyDelete
  50. All of these photos are beautiful!! The event looked so nice


    - Sydney xo

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  51. omg honey what cool pics, hot. the event looks like so much fun, love me some ruby shoes. thanks so much for the comment and follow, following your sexy blog back of course! :)

    xx
    Couture Caddy

    ReplyDelete
  52. Thanks for the lovely comment on my blog :) Will be following you!
    xo -vv

    rdy4wknd.blogspot.com

    ReplyDelete
  53. What a lovely blog! Thank you for your sweet comment on mine. :)

    I shall be following you on Bloglovin'!

    Much love, Mandy xx
    http://frocksandotherfrivolities.blogspot.com

    ReplyDelete
  54. wowwwww! how many amazing pics, and beautiful girls! love all their outfits :-)

    I have a blog too, wanna follow each other??
    :-)

    www.followpix.com

    ReplyDelete
  55. Wow!!! Stunning post and amazing shoes!!!!

    Of course, follow you right now!Follow me back? (You don't appear on my google friends =(

    xoxo

    http://2minutosblog.blogspot.com

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  56. really nice!
    love this blog!
    I'm following now!
    would love you to follow me..
    love,xx

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  57. incredible pictures! precious store and all of the shoes you photographed are adorable!!

    absolutely sharing the love! you have a new follower,
    great blog!

    xx

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  58. What a great blog and I enjoyed reading this post, Beautiful photos too :-)

    Thank you for Following me, I'm Following back

    Ayngel x
    makeupayngel.blogspot.com

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  59. already following you

    www.myjiglyciouslife.blogspot.com

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  60. i'm very happy to become your follower!;)
    beautiful pics and blog!

    xx,
    A.

    www.smilinglamorous.com

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  61. Thank you so much for your lovely comments! Wow, these photos are all gorgeous and I love each outfit! www.casualglamorous.com

    ReplyDelete
  62. Love all these pictures. All those shoes are STUNNING!!!

    Thank you for visiting my blog and for the sweet comment. I so greatly appreciate it.

    xo,
    Shannon
    http://shannonhearts.blogspot.com

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  63. You take amazing photos. And they are all so stylish! I love it! I'm am following you too. :)
    Thank you for the sweet comment, I really appreciate it.
    Hannah
    A Little Burd Told Me..

    ReplyDelete
  64. hiya, thamks for the comment on my blog! Of course I will follow you back! Oh and the photos in this post are gorgeous! :D xxxx

    ReplyDelete
  65. So inspirating outfits! Thanks for your lovely comment! Now, follow you by GFC too!!!Don’t forget we can also follow each other on Facebook & Twitter, LOOKBOOK or CHICISIMO ;)

    KISSES!
    Estefanía J. ABSOstyle

    ReplyDelete
  66. wow lovely post thanks for sharing!
    hi, i'm doing a christmas giveaway, it would be great if you'll like to partecipate!! http://www.theivenothingtowearcloset.com/2011/11/christmas-giveawayfendi.html

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  67. Hey thanks for the comment xx great pics.. Sure ill have a closer look when im not blogging from the ipad.. X

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  68. that looks like such an amazing event! everyone looks fabulous and the shoes are all gorgeous! :)

    <3, Mimi
    http://whatmimiwrites.blogspot.com/
    $100 Shopbop Gift Card Giveaway

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  69. Oh I absolutely adore those floral wedges!!! I've been looking for a nice pair of wedges for so long (bit obsessed with them but have yet to find the 'perfect pair')

    That shop sounds lovely, vintage furniture is always a winner is my eyes!

    Lovely blog, thank you for for comment on mine and for following :)


    charlottesweb-blog.blogspot.com

    xx

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  70. following u back love! :)

    love the pics. great blue maxi and love the purple lips x


    www.lulucherieblog.blogspot.com

    SHOP

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  71. the pictures are amazing. Thanks for the inspiration .

    I hope you will like my blog too

    http://aprettylife13.blogspot.com/

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  72. Very cut blog!!!))
    I have already follow you,follow me back?))You said,that you follow me,but you don't(((
    http://thisismylifecom.blogspot.com/

    ReplyDelete
  73. OMG!!!! perfect outfit and perfect pics!!!!!
    I love your blog!!!! <3

    FOLLOW EACH OTHER?!?!? I'LL WAIT YOUR DECISION ON MY BLOG...AND THEN I' LL FOLLOW YOU BACK!!!! <3


    http://thechicetoile.blogspot.com/

    Have a nice day!!!
    XOXOXO

    ReplyDelete
  74. Amazing photos and style! You did such a great job capturing this event.

    Your blog is lovely! I'll be following.

    Cheers!

    Hello, Framboise!

    ReplyDelete
  75. Thank you for your lovely comment and for following my blog!!
    Now i'm following you! ;) ;) i hope you continue Visit my blog <3 THERE IS A NEW POST!!!

    great post, cute pictures :)

    http://thechicetoile.blogspot.com/

    XOXOXO

    ReplyDelete
  76. Wow fantastic blog!

    Thanks for stopping by!

    I'm following you - would love a follow back.

    http://www.oddandchic.com

    xxx

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  77. Love the guy's outfit in the fourth to last photo! So classic but quirky with the bowtie :)

    You have great blogs. Following this one and eye spy!

    xo

    fashion-gg.blogspot.com

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  78. i love the high heeled chelsea boots :)

    check out my giveaway
    http://georgiaanicolaou.blogspot.co.uk

    ReplyDelete